Effective Date: September 2, 2026
Backpack Wander GmbH (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect personal data when you visit or use wanderproduce.com (the “Website”), create an account, place an order, contact us, or otherwise interact with our services.
The Website is operated by:
Backpack Wander GmbH
Kolonnenstraße 8
10827 Berlin
Germany
Managing Director: Biljana Habel
Commercial Register: HRB 282058 B
Register Court: Amtsgericht Charlottenburg (Berlin)
VAT Identification Number: DE 451725510
Email: [email protected]
Phone: +49 172 8137111
1. Data Controller
Backpack Wander GmbH is the controller responsible for the processing of personal data collected through this Website, except where another party is independently responsible for its own processing.
If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us using the contact details above.
2. Personal Data We Collect
We may collect personal data that you voluntarily provide to us, including:
- Full name
- Email address
- Telephone number
- Billing address
- Shipping address
- Account login information
- Order and transaction information
- Information you provide when contacting customer support
- Information contained in messages or other communications you send to us
When you make a payment, payment information may be processed by our payment service providers. We generally do not store complete payment card details on our own servers unless this is specifically required and lawfully permitted.
We may also automatically collect certain technical information when you use the Website, including:
- IP address
- Browser type and version
- Device information
- Operating system
- Date and time of access
- Referring website
- Pages viewed
- General usage and interaction information
- Technical information required to maintain website security and functionality
3. How We Use Personal Data
We process personal data only for legitimate and specified purposes, including:
- Processing and fulfilling orders
- Providing products and customer services
- Creating and managing customer accounts
- Processing payments through payment service providers
- Arranging shipping and delivery
- Communicating with customers about orders and services
- Responding to customer inquiries and support requests
- Maintaining and improving the Website
- Protecting the security and integrity of our systems
- Preventing fraud, misuse, and unauthorized activity
- Complying with legal and regulatory obligations
- Sending marketing communications where you have provided the required consent
- Managing and administering our business
We do not use personal data for purposes that are incompatible with the purposes described in this Privacy Policy unless permitted or required by applicable law.
4. Legal Bases for Processing
Where the General Data Protection Regulation (GDPR) applies, we process personal data on one or more of the following legal bases:
Performance of a contract – Article 6(1)(b) GDPR
We process information that is necessary to create an account, process an order, arrange payment and delivery, and provide services requested by you.
Legal obligation – Article 6(1)(c) GDPR
We may process personal data where processing is necessary to comply with legal obligations, including accounting, tax, consumer protection, and record-keeping requirements.
Legitimate interests – Article 6(1)(f) GDPR
We may process information where necessary for our legitimate interests, such as maintaining website security, preventing fraud, improving our services, managing customer relationships, and defending or exercising legal claims, provided that these interests do not override your fundamental rights and freedoms.
Consent – Article 6(1)(a) GDPR
Where required, we process personal data on the basis of your consent, such as certain marketing communications or non-essential cookies and similar technologies. You may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
5. Orders and Payments
When you place an order, we process the information necessary to complete and administer your purchase.
This may include your name, billing and delivery address, contact information, order details, and transaction information.
Payments may be processed by third-party payment providers. Those providers may process payment information in accordance with their own privacy policies and applicable data protection requirements.
We do not request or intentionally store payment card information through email or other unsecured communication channels.
6. Shipping and Delivery
To fulfill orders, we may share the information necessary for delivery with shipping companies, carriers, logistics providers, warehouses, fulfillment partners, or other service providers involved in delivering your order.
The information shared may include your name, delivery address, telephone number, email address, order information, and tracking information where necessary.
Such information is shared only to the extent necessary to provide the requested service or comply with applicable legal requirements.
7. Service Providers and Third Parties
We may use trusted third-party service providers to operate our Website and business. These may include providers of:
- Website hosting
- Website maintenance and technical services
- Payment processing
- Order fulfillment
- Shipping and delivery
- Customer support
- Security and fraud prevention
- Analytics
- Email and communication services
Where third parties process personal data on our behalf, we take appropriate steps to require them to process the information only for authorized purposes and to maintain appropriate security measures.
Some service providers may act as independent controllers for certain processing activities. In such cases, their own privacy policies may also apply.
8. Cookies and Similar Technologies
Our Website may use cookies and similar technologies.
Cookies are small text files stored on your device that may be used to remember preferences, maintain website functionality, support shopping-cart functionality, improve website performance, provide security, and understand how visitors use the Website.
Cookies may include:
Strictly necessary cookies:
These are required for core Website functions, such as security, shopping-cart functionality, account functionality, and checkout.
Preference cookies:
These may remember settings and preferences you select.
Analytics cookies:
Where enabled and legally permitted, these may help us understand Website usage and improve our services.
Marketing or advertising cookies:
Where used, these may be activated only in accordance with applicable consent requirements.
Where consent is required for non-essential cookies, we will request consent through an appropriate cookie-consent mechanism. You may withdraw or change your consent where the relevant mechanism provides this option.
You can also manage cookies through your browser settings. Disabling certain cookies may affect some Website functions.
9. Analytics and Tracking
If analytics or tracking technologies are enabled on the Website, they may process technical and usage information such as IP address, device information, browser information, pages visited, and interaction data.
We will use such technologies in accordance with applicable data protection and consent requirements.
The specific providers and technologies used on the Website may change from time to time. Where legally required, information about relevant providers and purposes will be made available through our cookie-consent mechanism or related privacy information.
10. Marketing Communications and Opt-Out
We may send promotional or marketing communications about our products, offers, promotions, and services where you have provided the required consent or where otherwise permitted by applicable law.You have the right to opt out of marketing communications at any time.
How to unsubscribe from promotional emails:
- Click the “Unsubscribe” or “Unsubscribe from marketing emails” link provided in any promotional email you receive from us.
- Alternatively, send an email to [email protected] with the subject line “Unsubscribe from Marketing” and we will process your request.
- You may also contact us at [email protected] to request removal from our promotional mailing lists or to withdraw your consent to marketing communications.
After receiving an unsubscribe request, we will take reasonable steps to stop sending promotional communications within a reasonable period.If available, you may also use our cookie-consent or privacy-preference mechanism to manage your advertising and marketing-related preferences. You can change or withdraw consent for non-essential cookies and similar technologies through the available consent-management options.Please note that opting out of marketing communications does not prevent us from sending essential service-related communications, such as order confirmations, shipping updates, account notifications, security notices, or other transactional messages necessary to provide services you have requested.
If you previously provided consent for marketing communications, withdrawing that consent will not affect the lawfulness of processing carried out before the withdrawal.
If you have questions about your marketing preferences or wish to exercise your rights, please contact:Backpack Wander GmbHKolonnenstraße 810827 BerlinGermanyEmail: [email protected]Phone: +49 172 8137111
11. Data Retention
We retain personal data only for as long as necessary for the purposes described in this Privacy Policy or for as long as required by applicable law.
Retention periods depend on the type and purpose of the information.
For example:
- Customer and order information may be retained for as long as necessary to administer the customer relationship and fulfill contractual obligations.
- Transaction, accounting, and tax records may be retained for the periods required under applicable German commercial and tax laws.
- Customer support communications may be retained for as long as reasonably necessary to handle the inquiry and protect our legal interests.
- Information processed on the basis of consent may generally be retained until consent is withdrawn, unless another lawful basis permits continued processing.
- Technical and security information may be retained for a limited period appropriate to the security purpose for which it was collected.
When personal data is no longer required, we will delete it or securely anonymize it unless further retention is required or permitted by law.
12. International Data Transfers
Some of our service providers may process personal data outside Germany or the European Economic Area (EEA).
Where personal data is transferred outside the EEA, we take appropriate measures required by applicable data protection law. Depending on the circumstances, this may include:
- An adequacy decision issued by the European Commission;
- Standard Contractual Clauses approved by the European Commission;
- Appropriate supplementary safeguards; or
- Another lawful transfer mechanism permitted under applicable data protection law.
Information about relevant third-party providers and transfer mechanisms may be provided where required by applicable law.
13. Your Data Protection Rights
Subject to applicable legal conditions and limitations, you may have the following rights under the GDPR:
- Right of access: You may request information about whether we process your personal data and request a copy of that data.
- Right to rectification: You may request correction of inaccurate or incomplete personal data.
- Right to erasure: You may request deletion of your personal data where the legal requirements are met.
- Right to restriction: You may request restriction of processing in certain circumstances.
- Right to data portability: Where applicable, you may request certain personal data in a structured, commonly used, and machine-readable format.
- Right to object: You may object to certain processing based on legitimate interests, including certain forms of direct marketing.
- Right to withdraw consent: Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect processing carried out before withdrawal.
- Rights concerning automated decision-making: Where applicable, you may have rights relating to decisions based solely on automated processing that produce legal or similarly significant effects.
To exercise your rights, contact us at:
We may need to verify your identity before responding to certain requests.
14. Right to Lodge a Complaint
You have the right to lodge a complaint with a data protection supervisory authority if you believe that the processing of your personal data violates applicable data protection law.
You may contact the competent supervisory authority in the place of your habitual residence, place of work, or place of the alleged infringement.
For our establishment in Berlin, the competent supervisory authority is:
Berliner Beauftragte für Datenschutz und Informationsfreiheit (BlnBDI)
Friedrichstr. 219
10969 Berlin
Germany
You may contact the authority for information about your data protection rights or to submit a complaint.
15. Data Security
We use reasonable technical and organizational measures designed to protect personal data against unauthorized access, loss, misuse, alteration, disclosure, or destruction.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of information transmitted over the internet.
16. Children's Privacy
Our Website is not intended to knowingly collect personal data from children where such collection is prohibited by applicable law.
If you believe that a child has provided personal data to us without appropriate authorization, please contact us so that we can review and, where legally required, delete the information.
17. Links to Other Websites
Our Website may contain links to third-party websites or services.
We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of those websites before providing personal information.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or business practices.
The updated version will be published on this page with a revised effective date.
19. Contact Us
If you have questions about this Privacy Policy, our processing of personal data, or your data protection rights, please contact:
Backpack Wander GmbH
Kolonnenstraße 8
10827 Berlin
Germany
Email: [email protected]
Phone: +49 172 8137111
Managing Director: Biljana Habel